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lundi 9 février 2015

When travel agents snub travelers of tomorrow

Physical travel agencies are particularly expert in air ticketing, and have developed listening and counseling skills. Thus I present to students as a teacher, as part of my tourism courses at the Sorbonne. But beyond the theory, what about the practice?

Students of the promotion 2013/14, registered in the 2nd year Magisterium international relations and activities abroad, had never pushed open the doors of an agency. The tower project in the world of Aline, one of them gave us the opportunity to test the theoretical-size professional qualities and websites dedicated to travel. The selected loop, starting with Paris May 15, 2014, and Departure on 15 January 2015 provided 5 steps on specific dates: La Paz, Melbourne, Bangkok, Addis Ababa. As part of a duty home, each student has a classic question of agency face to face, and a site (an online agency, a comparator, an airline alliance site). Boiloris, Thomas Cook, Selectour Afat were part of the test stand. * Go Voyages, eDreams Easyvols too. In addition, we have consulted, still in mystery client, Darjeelin airline ticketing site.

                                                                           
The most competitive travel sites
The research was carried out over a period of 3 weeks in March and April, which represents a substantial limitation in the results, given the price volatility. However, comparisons were possible to compare different experiences in terms of competitiveness, responsiveness (staff and Sites), hospitality and services. Results: the sites are on average more competitive than travel agencies. Vol24 offers the best tariff (€ 3,095) compared with the other OTAs and comparators, far ahead Darjeelin (€ 3,632). But the simulation does not include administrative costs (€ 5 200 segments), bringing the final fare Vol24 about € 3,295. Among the traditional travel agencies is Planet Air Travel emerges with the best offer offline (€ 3,800).

Another major conclusion: the fragmentation of the world tour, on several sites, to optimize its budget, says a student, Mathis, based on the matrix that was carried out to compare the segments. Beyond price, students compared the services. The vast majority of them lamented an overall lack of transparency of traditional agencies, including two just sent specific routes. They also regret and especially the lack of listening to some councilors. Two agencies simply do not respond to the request of round the world, despite their promises, although students have moved on the point of sale. Moreover, the time required by other were often long. And professional nonchalance, a commonplace but two qualified agencies pleasing, pleasant and very attentive (of 12 agencies surveyed in total in the test bench).

The towers of the world are not the most profitable products to sell, the distributors would have had reason to encourage their prospects to do on their own website long and tedious research required. In the age of multi-channel strategies, one has suggested ...

In the end, if they were to repeat the experience, all students would carry out their online requests from agencies online and comparators.

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